VitalBoost
Branding & univers produit
Date
2024
CLIENT
[Projet fictif]
avec
Logan Diddens
SERVICES
Branding
VitalBoost est un projet de création de marque autour d’une boisson énergisante pensée autrement. L’objectif était de s’éloigner des codes classiques du marché pour proposer une identité plus maîtrisée et plus actuelle.
Le travail s’est concentré sur la construction complète de l’univers : positionnement, direction artistique, identité visuelle et design produit. Chaque élément a été pensé pour créer une cohérence forte entre le produit et son image.
L’idée n’était pas simplement de créer une boisson, mais une marque capable de se démarquer dans un marché saturé. Un univers clair, identifiable, et conçu pour exister au-delà d’un simple concept.
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